O is for Oh Yeah....

Kool-Aid Man the mascot for Kool-Aid, a popular drink mix. The character has appeared on television and print advertising as a fun-loving character, appearing to children and sharing his Kool-Aid beverage, as well as his catchphrase "Oh yeah!" He is a gigantic pitcher, filled with Kool-Aid and marked with a finger-painted smiley face.

Before he was officially the Kool-Aid Man back in 1975, he was the “Pitcher Man”. The Pitcher Man was created in 1954 by Marvin Plotts, an art director for a New York-based advertising agency. General Foods had just purchased Kool-Aid from the drink’s creator Edwin Perkins the year before, and Plotts was charged with drafting a concept to illustrate the copy message: “A 5-cent package makes two quarts. " Working from his Chicago home on a cold day, Plotts watched as his young son traced smiley face patterns on a frosty windowpane," recounts Sue Uerling, marketing and communications director for Hastings Museum of Natural and Cultural History. This inspired Marvin Plotts to create a beaming glass pitcher filled with flavorful drink: the Pitcher Man. From there on the joyful pitcher was on all the Kool-Aid’s advertisements.

In 1975 Kraft Foods created the character’s first costume with arms and legs. He also became more of an action figure in commercials — performing extreme sports and busting through brick walls. Kool-Aid Man is famously known for shouting, “Oh, Yeah!” as he is summoned by thirsty children with the phrase, "Hey, Kool-Aid!". Commercials of the era also featured a catchy jingle, always ending with the Kool-Aid Man's phrase.


  1. "Hey Kool-Aid!" I remember the kids shouting for him on commercials during Saturday morning cartoons when I was growing up.

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  2. I feel like I'm missing out. I've never seen Kool Aid Man before.

  3. pitcher man doesn't have the same ring to it!

  4. Haha, this reminds me of the zombie kool-aid man from Robot chicken. I love the Kool-aid man, man.

  5. Man, talk about advertising working! I not only was totally into Kool-Aid for the bad-ass buddy shaped like a pitcher crashing through things and creating a party scene, but I also wanted Imperial butter so I'd grow a crown.

  6. he broke into your virtual house and gave you sugar... i sense some jail time coming. kidding.

    he was a role model for heavy kids with a red skin disease... kidding.

    always smiling!

  7. Jeremy - I did not know this about the Kool-Aid man! is never too old to learn something new...and, this is from my era to boot. I think I should have learned about this somewhere along the way! I grew up on Kool-aid! Funny how this brings back so many memories.

    Thanks for featuring this post in your write-up over at A to Z today!

    Cheers, Jenny @ Pearson Report
    Co-Host of the Blogging from A to Z Challenge.
    Twitter: @AprilA2Z

  8. Ok, gotta say, I was thinking of a different "O"...but this was cool too! I totally remember these commercials. When I moved here from Sweden, I was fascinated by commercials. At that time, Sweden had two TV Channels, programming was only available from 5 to midnight, and there were no kids shows except at Christmas vacation time. Hmmm, I should flesh this out for April...thanks for the idea!
    Tina @ Life is Good
    Co-Host of the April A to Z Challenge
    Twitter: @AprilA2Z #atozchallenge


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